Each channel has its own identity, music style and market. A demo video for TRACE Latina needed to resonate differently than one for TRACE Urban or TRACE Gospel. Each video had to capture the energy, artists, and cultural significance of its specific music scene, all while maintaining TRACE's overarching brand voice.

I wrote scripts for each channel, captured its specific vibe, chose music clips and artist footage that felt authentic to the culture, and worked with the video team to make sure everything came together visually. These videos introduced TRACE's programming to audiences across Europe, Africa, the Caribbean, and Latin America, reaching now over 1M+ viewers.