Next Session | US-EU Expansion Strategy
How to adapt a European creative platform for the US market?
Leading US expansion strategy for Paris-born creative platform expanding to New York
Secured partnership with Ace Hotel Brooklyn for October 2025 NYC launch event
Developed content approach for American market, growing community by 1K followers
Coordinated cross-continental communication ensuring brand cohesion across US and European markets
Next Session is a Paris-born creative platform that designs curated gatherings to strengthen connection and conversation. Since 2019, they've partnered with brands and venues like Soho House, The Hoxton, Pullman Hotels, and Levi's to host over 50 events across Europe. In 2025, as they decided to expand to New York, I have been helping them build a presence that works just as well on both continents.
I joined as Culture & Collaborations Lead to guide their US expansion strategy and build the cultural partnerships that would make Next Session resonate in Boerum Hill the same way it does in the Marais.
I led the strategy for their October 2025 NYC launch event, securing their partnership with Ace Hotel Brooklyn and coordinating US-EU communication to ensure the brand's positioning stayed cohesive across markets. I also developed their content approach for the American market, helping grow their community by 1K followers as they built awareness in a new city from scratch.
The work is still ongoing, as Next Session is planning larger activations for 2026, but the early phase showed me how much goes into truly adapting a community-driven brand for a new cultural market.